Don’t wait your
turn. Breakaway.
You've built a great product. Now, let's win your category.
When marketing isn’t working, everyone feels the pain.
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Mixed messages
If your team is telling different versions of what you do, your value gets lost, and so do your customers.
We’ll align your team around one clear, compelling story. -
Marketing black hole
You’re investing time and money, but nothing’s landing. It’s unclear what’s actually driving results.
We’ll build marketing that’s measurable so you know what’s working and why. -
Customer mismatch
You want real conversations with the right people, not endless chasing leads.
We’ll prioritize the accounts most likely to convert.
Services
How we can work together
Breakaway Marketing offers clear ways to partner, from full ownership of marketing to project-based help & team training.
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Your outsourced marketing leader (Fractional head of marketing) Get the benefit of an experienced marketing executive on your leadership team without the full-time cost.
Breakaway takes complete ownership of your marketing from strategy to execution so you can focus on running your business.
Who it's for
Founders and CEOs who need a trusted partner to build and run their entire marketing function and drive revenue.
What you getMarketing strategy tied directly to your business goals.
Full execution and management of your marketing activities.
Clear, simple reports showing your return on investment.
Predictable customer growth with limited resources.
The result
A strong foundation and repeatable marketing engine built to drive consistent growth. -
Strategic events & relationship building
Events are a major investment.
We’ll build and execute a strategy to ensure every conference, trade show, and customer dinner generates meaningful relationships and a positive return.Who it's for
Companies that invest in industry events but struggle to measure their impact or convert conversations into actual business.
What you getA complete event strategy focused on getting you face-to-face with your ideal customers.
Sales team training and simple conversation guides to maximize ROI at every event.
Full logistical support, from booth design and coordination to managing your own hosted events.
A clear system to track results and prove the value of your event budget.
The result
Better quality customers and a shorter sales cycle because you’re building real trust with the people who need what you offer. -
Crafting targeted digital strategies to drive engagement, loyalty, and results
Your message is your foundation. On a project basis, we will craft clear, compelling communication and targeted content that makes customers immediately understand your value and why you’re the right choice.
Who it's for
Companies with an inconsistent message, outdated sales materials, or the need for a professional content or social media plan to engage buyers. Whether you know you want to take an account based marketing approach or are just in need of targeted content.
What you getA clear, powerful, and consistent message about what you do and why it matters.
A professional sales deck and communication framework your entire team can use.
A targeted content or social media strategy designed to reach your best potential customers.
Clearer messaging developed specifically for the high-value customers you want to attract.
The result
Increased sales and measurable growth because customers clearly understand the unique value you provide. -
Our workshops level up your company.
In a single, intensive session, we solve critical challenges and equip your team with a clear, actionable plan.
Your message hits harder when everyone's shouting the same thing from the rooftops.
These workshops get your entire team speaking the same language.View all workshops here.
Workshops
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Positioning & messaging workshop
1-day session
In one day, we will nail down your company's core story. We'll define exactly what makes you special, who your best customers are, and create a powerful message that gets them to listen.
Perfect for
Teams preparing for a product launch, building a new sales deck, or getting ready to fundraise.
You leave with
A powerful sales deck that sells, a one-page summary for investors, and clear talking points for your entire team. -
Strategic event planning workshop
1-day session
Stop wasting money on the wrong events. We'll design a comprehensive event strategy that puts you in front of your best-fit buyers and turns networking into revenue.
Perfect for
Companies attending major trade shows or launching their own event program for the first time.
You leave with
A roadmap of the right events to attend (and which to skip), a budget and ROI tracking system, and creative ideas to make you stand out. -
Target account webinar workshop
2-day session
Let's turn your content into customers. We'll identify your "ideal customer" list and build a step-by-step plan to create and promote webinars that fill your sales pipeline - this is the foundation to an account based marketing strategy.
Perfect for
Businesses with a long sales cycle or high-value deals that need a better way to generate qualified leads.
You leave with
A target account list, a multi-channel promotion playbook, and automated follow-up sequences to turn attendees into sales conversations.
About Breakaway Marketing
Breakaway was built for the founders who are done guessing. For the startups tired of spending money on tactics that don’t connect. And for the teams stuck translating vague strategy into random content. Breakaway helps turn that chaos into clarity.
Founded by Marina Resto-Black, a Detroit-born creative strategist now based in Seattle, Breakaway transforms messy marketing into momentum. With 15 years in the trenches of B2B2C tech startups, Marina has led marketing at companies like Deako and Electric Era, built brands from scratch, and scaled teams that drive actual revenue.
Over the years, she saw the same pattern play out across companies: strategy with no execution turns into expensive consulting, and execution with no strategy turns into expensive chaos.
Breakaway exists to close that gap, connecting the dots between positioning, messaging, and go-to-market plans that actually work.
Breakaway isn’t an agency. It’s a strategic partner for companies ready to do things effectively, starting with the proper marketing foundations. Clear strategy and hands-on execution from someone who's been in your seat.
Marina is deeply plugged into Seattle’s tech & marketing scene, mentors early-stage teams, and collaborates with builders who care about doing things right. When she’s not leading a new project or positioning workshop, you’ll find her running with her dog Zuzu, thrifting vintage finds, or cycling up the hills of the Pacific Northwest.
Brands worked with
Testimonials
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![Wes Nicol- Videri CEO & Former CRO, Deako]()
"Marina completely changed how we approached enterprise customers as our first marketing hire, helping us define our ideal customer profile and reposition our brand for both B2B and B2C success.
Her strategic positioning work and event execution landed us a multi-year exclusive with the largest enterprise homebuilder in the market- a massive win at our stage."Wes Nicol
Former CRO, Deako -
![Black and white professional headshot of a smiling man with short hair and a goatee, wearing a suit and white shirt.]()
"Marina transformed Electric Era from just another EV charging startup to an industry leading brand. Her positioning workshop transformed our sales messaging, and her ABM strategy & execution generated $2M new pipeline + $10M accelerated deals. Every B2B company needs someone like Marina."
Kyler Schmitz
CRO, Electric Era -
![Black and white portrait of a man with short hair and glasses, wearing a dark sweater, standing against a textured wall.]()
"Marina was one of the best hires we made. She built Deako’s marketing from scratch: brand, campaigns, sales enablement, everything. She made us look like a national brand on a startup budget. Her event execution and relationship-building created impact far beyond what you'd expect from a one-person team. If you're a founder who needs both strategy and execution, Marina is the real deal."
Derek Richardson
CEO, Deako -
![Portrait of a young woman with long brown hair, glasses, and a purple sweater, smiling lightly against a gray background.]()
"Marina is a great storyteller with a distinct voice that really helped bring our newspaper's column to life."
Amy Wong
Producer, The Seattle Times
Free 30-min consult
We translate great products into clear messaging and marketing plans that actually work.
Whether tackling a specific project or looking for someone who can own it all.
You get the right customers and time back to focus on what you do best.
First step: Book a free 30-minute call to see if we can help.